(Dubai, Digital Media Forum) All screens are now connected. They not only define our content but more importantly the way the we consume and use this content. The 2010s will not only be defined by screens but by the spaces between them and the greatest challenge facing our digital economy will be how to connect the content, commerce and communication seamlessly across these screens. This presentation will explore the business of the screens and challenge the audience to think differently about apps, mobile web and messaging. Mr. Schwartz will use examples of successful retail, brand and financial mobile applications.