He was born in Zambia and spent much of his youth in mining towns across central Africa. Gary is alumnus of Columbia University in New York and the Stanford University Center in Yokohama, where he was the recipient of the Asia and Japan Foundation Fellowship.
Gary began his career as a columnist in Japan and later became an anchor on Asahi Television. After working with UNICEF and the World Bank on educational Web development, Gary moved to the private sector. He ran number of technology start ups before recently founding Pegasus Fintech, a global blockchain accelerator in 2017.
Over the past 25 years, Gary Schwartz has played a leadership role in the North American mobile industry founding, investing and managing a number of companies in the adtech, healthtech, fintech, social media, automotive and blockchain verticals. Gary is an author specializing in business strategies for retail commerce. He is a six-time recipient of the Deloitte Fast 50 award.
Gary has published “THE IMPULSE ECONOMY” and “FAST SHOPPER, SLOW STORE” with Simon & Schuster, Atria Imprint in New York City. Gary is presently writing a book on the 4th Industrial Revolution called “IF THINGS COULD SPEAK”.
Gary has consulted and developed solutions with companies including Unilever, Estee Lauder Companies, Coca Cola Corporation, ConAgra Foods Inc and Mondelez International.
Gary is the Global Director of the Location Based Marketing Association. He is the recipient of the Macromedia People Choice Award, Retail Touchpoints Customer Engagement Award, as well as the Dodge Foundation award for innovation. Gary is an Asia and Japan Foundation Fellow. In 2013, Gary was recognized by Mobile Marketer publication as the “Mobile Commerce Evangelist of the Year” and in 2014 was awarded the “Retail Innovator of the Year.”
In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, Gary founded and chaired mobile committee for the Interactive Advertising Bureau (IAB) helping to establish a joint task force between the IAB, Mobile Marketing Association (MMA) and the Media Rating Council (MRC) to develop global, auditable mobile advertisment measurement standards for which he received an IAB award for industry excellence in 2009.
Gary was elected for three terms as the Chairman of MEF North America with a remit to develop a mobile commerce practice to service payment vendors, retailers and content owners for which he received a MEF award for industry excellence in 2010.
Gary is alumnus of Columbia University in New York and the Stanford University Center in Yokohama, where he was the recipient of the Asia and Japan Foundation Fellowships.